The approach of placing citizen’s health as the main priority during the COVID-19 pandemic is consistent with Mayor Claudia Lopez’ vision to empower citizens as part of the solution to all the challenges Bogotá faces.
This is commonly known as 'citizens’ culture', and is a distinctive sign of this administration. In the present circumstances, it has been used to promote both individual and collective consciousness around the responsibility shared by all citizens in the prevention, control and mitigation of the spread of COVID-19.
In that sense, the communication strategy has been instrumental to raise awareness and provide a sense of commitment before the difficult measures the city has taken. With leadership, clarity and empathy, the Mayor herself, as well as all the District’s institutions, have focused on learning the needs and doubts of the citizens and have addressed them in a timely and direct way through different channels.
By doing so, most of the population has complied with the difficult measures that have disrupted the normal functioning of the city and its inhabitants’ lives.
