Translated by Andrés Martínez Forero
As part of the Network of Touristic Cities and Regions of Colombia, a memorandum of understanding was signed between the Bogotá Mayor's Office, the Bogotá Tourism Institute (IDT), and the Secretary of Tourism and Culture of the Amazonas Government. This agreement aims to design joint strategies for promoting both destinations.
(Check this out: Why Bogotá Is One of Latin America’s Top Cities for Foodies)
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This tool defines the roadmap for collaboration with the Amazon to develop integrated efforts that promote multi-destination travel, with Bogotá as the starting point.
Andrés Santamaría, the director of Bogotá Tourism, highlighted the great offerings that complement us, noting that Amazon's air connectivity goes through Bogotá.
“We aim to boost the regions from Bogotá, and in the case of the Amazon, to highlight its incredible biodiversity. Tourists wanting to visit the Amazon must travel via Bogotá, hence strengthening the regions bolsters the tourism of the nation’s capital,” Santamaría explained.
“Tourism is a transformative tool that changes lives and energizes the economy; therefore, we strive to make Bogotá a global powerhouse, but we know this is achieved through collective effort,” added the IDT Director.
(Also read:Bogotá Triumphs on TripAdvisor: Sixth Worldwide & Leader in South America)
Marcela Velásquez, the Secretary of Culture and Tourism of the Amazonas Government, stated that such agreements: “Strengthen the alliances within our development plan, supporting our indigenous communities and our nature-based products.” Thus, efforts will be consolidated to boost destinations through strategies that highlight each one’s strongest attractions.
