Translated by Andrés Martínez Forero
With the goal of establishing ‘Bogotá, mi Ciudad, mi Casa’ as an innovative, cultural, and gastronomic metropolis, Bogotá is launching its tourism campaign "Bogotá, tu casa / Bogotá, your home" in Times Square from November 4 to 11. The initiative is designed to entice more people to explore its streets, experience its history, and enjoy its tourist, commercial, and investment opportunities.
Check out: Video: 'Bogotá, Your Home' - A Campaign to Captivate the World
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Coordinated by the Tourism Institute of Bogotá, the Bogotá Chamber of Commerce, and Invest In Bogotá, the campaign will reach thousands of people worldwide. A video will showcase Bogotá as a welcoming, modern, and competitive destination, offering a fresh narrative that invites global discovery.
The campaign's focus is on evoking emotions and sparking the interest of tourists, particularly from the North American market, by presenting ‘Bogotá, mi Ciudad, mi Casa’ as a destination full of nature, culture, and warmth.
“The United States, as the main source of tourists to Bogotá, is critical to our promotion efforts. We expect to generate approximately 1,114,881 impressions in Times Square, capturing the attention of thousands of passersby in this iconic global showcase,” stated Andrés Santamaría, Director of the Tourism Institute of Bogotá (IDT).
A Campaign with Heart
The new narrative ‘Bogotá, mi Ciudad, mi Casa’ is the result of extensive research and co-creation efforts between the Mayor’s Office of Bogotá, the Bogotá Chamber of Commerce (CCB), and Invest In Bogotá—a regional development and productivity corporation. The campaign aims to establish the city as a vibrant and unique destination in the region, fostering a sense of pride among locals and visitors alike, transforming them into ambassadors of Bogotá as a premier global, intelligent, and sustainable tourist destination.
Inspired by successful models from cities like London, New York, and Barcelona, the campaign emphasizes over 60 museums, historic monuments, and a natural heritage that covers 75% of Bogotá's territory, perfect for hiking and birdwatching. It also highlights the city’s rich cultural offerings and world-class infrastructure for major events, and, of course, the warmth of its people.
Learn more details about the presence of 'Bogotá, my City, my House' in Times Square in New York from November 4 to 11, 2024, in the following publication on the social network of the Mayor's Office of Bogotá:
¡Bogotá llega a Times Square!
— Alcaldía de Bogotá (@Bogota) November 2, 2024
A partir del 4 de noviembre a las 6:00 p. m., nuestra ciudad brillará en el corazón de 🗽Nueva York🇺🇸, buscando atraer a turistas que deseen saborear, experimentar, disfrutar, explorar y dejarse sorprender.
Bogotá, una ciudad llena de historia,… pic.twitter.com/YdFOawm7qL
Invitation to the Community
Colombians in New York! Bogotá, the capital for everyone, will be at the heart of Times Square with a special event on November 4, and we’d love for you to be part of this proud moment! Join us to watch our beloved city shine in one of the world’s most iconic locations, celebrating the essence and beauty of Colombia in an unprecedented activation.
Join us and become ambassadors of our culture, inviting family and friends to connect with Bogotá from afar. Together, let's spread the message that ‘Bogotá, mi Ciudad, mi Casa’ is the gateway to Colombia, a land of beauty. See you in Times Square!
Remember, Bogotá will be lighting up this magical place from November 4 with a special event, running until November 11.
Watch the following video to discover some of the city’s most iconic locations, its cuisine, cultural activities, attractions, and natural landscapes. Bogotá, the capital of Colombia, sits 2,600 meters above sea level. Check out this preview and start planning your visit to ‘Bogotá, mi Ciudad, mi Casa’!
