Bogota as a high-level tourist destination and investment hub: Tourism Director

Translated by Andrés Martínez

As the new Director of the District Institute of Tourism (IDT), Andres Santamaria Garrido has committed to tirelessly work towards positioning Bogota as a top-tier tourist destination and a key investment hub in the region.

"I pledge to work tirelessly to ensure that Bogota is internationally recognized as an attractive tourist destination, not only for its beauty and culture but also for its focus on social and community tourism," declared Santamaria Garrido.

The new director emphasized that his vision goes beyond conventional goals, focusing on making Bogota a leader in social and community tourism. "This form of tourism is not just an economic activity; it is a powerful tool for social transformation," he stressed. "It will promote economic development and improve the quality of life in our most vulnerable sectors."

In this publication on X, the Director of the District Institute of Tourism, Andrés Santamaria Garrido, discusses Bogota's tourism potential.

#MeComprometoConBogotá como director del@IDTBogota a trabajar para hacer de la ciudad uno de los principales destinos turisticos de América Latina, epicentro de inversión y potencia en turismo social y comunitario como herramienta poderosa para la transformación social, que… pic.twitter.com/3cwk4Bdrl1

— Andrés Santamaría Garrido #ChangeMaker (@AnSANTAMARIA) January 3, 2024

Santamaria Garrido highlighted that Bogota will not only be recognized as a place to visit, but also as a space where tourism acts as a catalyst for positive social change and sustainable development. "Together, we can make our city a role model in tourism with social impact," he expressed enthusiastically.

The commitment of the new director reflects a comprehensive perspective where tourism becomes a driving force for social and economic progress. "This is my commitment to Bogota and to each one of you," concluded Andrés Santamaria Garrido, inviting the community to join the vision of transforming the city into a benchmark in tourism with social impact.