On July 7th, Bogotá was chosen to occupy the Vice-presidency of the Network of Cities for Sports and Development, following the signing of an agreement with UNESCO which encompasses the establishment of indicators for sports and sustainable development. With this accomplishment, the Colombian capital solidifies its position as a frontrunner among cities in Latin America in the realm of sports and development.
The Network of Cities aims to promote the exchange of successful experiences and the development of public policies to encourage higher-quality sports practices. Additionally, it seeks to promote physical activity as a means to improve public health.
"Bogotá is deeply committed to the sustainable promotion of sports. We invite other cities to join this cause with concrete actions," said Marta Carpintero, advisor to the Directorate of the Recreation and Sports Institute of the city, and representative of the Institute at the network's inauguration, which will be chaired by the city of León (Guanajuato, Mexico).
Contenidos relacionados
Under the agreement with UNESCO, Bogotá is committed to promoting the advantages of sports and recreational activities among its community through diverse communication strategies. The proposed actions include:
- Increasing public participation in sports and recreational activities through timely and efficient promotion.
- Strengthening sports and physical activity alternatives for the school population.
- Contributing to the construction and adoption of recreational and physical activity culture among the residents of Bogotá through a constant offering of directed recreational alternatives and the promotion of physical activity, among other aspects.
Martha Carpintero, asesora de Dirección General del #IDRD, participa en la Primera reunión de la Red de Ciudades del Deporte y Desarrollo en América Latina ⛹️🏊♀️. Donde se busca posicionar, fortalecer y promover el deporte 🏃 como elemento central en el desarrollo sostenible. pic.twitter.com/TOTB7NtsQn
— 🟨🟥Recreación y Deporte (@IDRD) July 7, 2023
In line with its commitment to sustainability, one of the pioneering projects in sports by the current city administration has been the "Mujeres en la Jugada" (Women in the Game) strategy, which aims to increase women's participation in sports in the Colombian capital.
It's worth noting that in Latin America, women have faced challenges in the field of recreation, sports, and physical activity. According to 2016 data from the World Health Organization, 43.5% of women were inactive, compared to 34.3% of men. In Colombia, physical inactivity is more prevalent among women, at 48.9%, while for men, it is 38.8%, highlighting a gap that has been exacerbated by the pandemic.
