Bogotá: Colombia's Second Most Popular Tourist Destination, per Google Insights

Bogotá: Colombia's Second Most Popular Tourist Destination, per Google InsightsPhoto: Bogotá District Tourism Institute
Bogotá secures its position as the second most sought-after destination by travelers in Colombia, scoring 71 out of 100 according to Google's Destination Insights, and affirming itself as a leading choice in national tourism.

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Translated by Andrés Martínez Forero

A recent report from the Colombian Chamber of E-Commerce (CCCE) provided an in-depth analysis of the current state of tourism in Colombia, highlighting Bogotá as the second favorite destination among domestic travelers.

(You might be interested in: 'Visit Bogotá': Your Mobile Guide to Colombia’s Capital)

Google's Destination Insights, which assesses tourist demand through online searches, has listed the top ten destinations for Colombian travelers in 2024 as follows:

  • Cartagena: 100 points
  • Bogotá: 71
  • Cali: 60
  • Santa Marta: 55
  • San Andrés: 53
  • Medellín: 42
  • Barranquilla: 36
  • Bucaramanga: 29
  • Pereira: 18
  • Cúcuta: 17

One of the key objectives for the Bogotá Tourism Institute (IDT) under Mayor Carlos Fernando Galán’s administration is to promote the 'Bogotá Brand'. Andrés Santamaría, director of the IDT, stated, “The Colombian capital continues to solidify itself as a leading destination not only in Colombia but internationally. Our main priority is to position Bogotá as a Latin American tourism reference and to strengthen the city's image.”

In the following video, explore some of the most iconic places in the city, including its cuisine, cultural events, attractions, and natural landscapes. Located at 2,600 meters above sea level, get a taste of what Bogotá has to offer and plan your visit to our city:

In 2024, the city has garnered multiple accolades, notably being named the sixth-best destination in the world and the top in Latin America by travelers on the TripAdvisor platform.

Bogotá has also been recognized as a leading destination for business tourism in Latin America and the Caribbean, achieving a historic milestone by ranking in the top 3 cities preferred for MICE (Meetings, Incentives, Conferences, and Exhibitions) according to the latest report from the International Congress and Convention Association (ICCA).

Furthermore, data provided by the Colombian Association of Travel and Tourism Agencies (Anato) show a 15% increase in passenger traffic on national and international flights in the first quarter of 2024, compared to the same period last year.

(Don’t leave without reading: Bogotá Ranks Among Top Three Cities for Business Tourism in Latin America)

Among the most popular routes, significant growth has been observed on the Bogotá-Pereira route, with an increase of 29.37%, followed by Bogotá-Bucaramanga at 20.07%, and Cali-Bogotá at 17.19%.

With these figures, Bogotá continues to progress as a renowned tourist destination both nationally and internationally, as detailed in the report published by the Ministry of Commerce, Industry, and Tourism, which indicates that Colombia welcomed 1.6 million visitors in the first quarter of 2024, with Bogotá being among the most visited destinations by non-resident foreigners.

The Ministry's report specifies that Bogotá is the most chosen destination, accounting for 36.7% of visits, followed by other cities like Medellín (23.8%) and Cartagena (21.0%). The primary reason for travel is leisure and recreation.

The IDT celebrates the significant increase in visitor flow to the country and the city of Bogotá. In this regard, it reaffirms its commitment to continue promoting the Colombian capital as a distinguished global destination, highlighting its abundant natural resources, diverse gastronomic offerings, and rich cultural heritage.

For more details on the data provided by Google's Destination Insights, we invite you to visit: